PATTERN BEHAVIOR: Fourteen years after co-founding the California furnishings label Serena & Lily, Serena Dugan is continuing to break creative ground. The textile designer and painter recently debuted the Serena Dugan Studio and its waterfront Sausalito headquarters. Here, Dugan dreams up original and commissioned fine art and decorative works, and transposes them into custom fabrics, wallpapers, hand-loomed rugs, encaustic tiles and more. She also uses her keen eye to create site-specific designs for interiors, all while staying true to her cheery, motific style. "Good design should have soul," says Dugan. "When you combine the elements of art, pattern and decor in a way that's personal and unique, that's where the magic happens."

Clockwise from right, Serena Dugan at work in her new studio. The customizable Totem textile, price upon request. A Dugan design from the Serena & Lily archives.

-Anush Benliyan {Photography by Melissa Mcardle}


Serena Dugan